LW Marketworks

Working with veterinary practices around the US.
Based in southeast Michigan.


248-253-0300

Segment the pet owner market
to avoid barking up the wrong tree

Position your veterinary practice
to get a leg up on the competition

Mark your territory
by becoming valuable to clients

Retain and grow clients
and get them eating out of your hand

 

Pet owners who consider their pets family, are seeking human-quality veterinary care.  This makes it very difficult for practices that are still trying to be everything to everyone to connect with this "new breed" of pet owner.

– Linda Wasche, president, LW Marketworks, inc.

LW Marketworks works with veterinary practices and pet service providers to achieve competitive advantages and build leadership in their respective markets.

Founded in 1994, LW Marketworks works with small animal, emergency and specialty veterinary practices, as well as pet-related services, around the U.S. We emphasize understanding marketplace dynamics to bring veterinary services and their delivery INTO ALIGNMENT with the rapidly changing wants and needs of pet owners.

As pets are viewed more as children and members of the family, practices must work harder to provides services, access to information, education and support that are MEANINGFUL, RELEVANT AND DELIVER VALUE. Practices that take a MASS MARKET approach to marketing -- by trying to reach out to everyone in the same way -- are simply shooting some potentially very misguided darts.

Recently published!

See our chapters on Client and Patient Segmentation, Target Marketing and Practice Positioning in Blackwell’s Five-Minute Veterinary Practice Management Consult. Available at wiley.com/go/veterinary.

Find out how to:

What's New?

What's new?

In the news:

Read more about our perspectives on veterinary marketing:

Speeches/Presentations

Cats reading newspapers

We can work with your practice to develop
a marketing plan -- or to assist you with
tactical implementation of marketing efforts. Click here for more information on the different ways that we work with practices and how we price our services.

To OBTAIN A COPY of any recent presentation, email . Also contact us to schedule a marketing presentation at
your practice.

Is your practice on the right path with its marketing, but just needs occasional help? Ask us about how we COACH practices and act as an occasional as-needed sounding board. Email .

We can help your practice with:

VETERINARY MARKETPLACE

  • Market analysis
  • Competitor analysis
  • Market segmentation

VETERINARY MARKETING STRATEGIES

  • Marketing goals and objectives
  • Marketing strategies
  • Marketing plan development
  • Results measurement

VETERINARY CLIENT RETENTION / GROWTH

  • Client analysis
  • Client communication
  • Referral stimulation
  • Client segmentation / niche development
  • Client satisfaction
  • On-line reviews

VETERINARY PRACTICE REFERRALS

  • Referring DVMs (specialty practices)
  • Local influencers (all practices)

VETERINARY PRACTICE IDENTITY

  • Practice positioning
  • Practice market leadership
  • Facility appearance
  • Identity elements

VETERINARY PRACTICE SERVICES

  • Mystery shops (phone and on-site)
  • Service development
  • Service delivery

VETERINARY COMMUNICATION

  • Social media content
  • Website content
  • Client education / information
  • Internal communication
  • Value added information

VETERINARY PRACTICE PROMOTION

  • Publicity / media relations
  • Events planning
  • New client attraction
  • Cause marketing
  • Community collaborations

VETERINARY SERVICES PRICING

  • Pricing strategies
  • Price communication