If you want to “get your name out there,” hire a PR firm.
If you want to build your practice, talk to us.
Who we work with
Small animal clinics
General practices face increasing competition as a result
of industry consolidation and from the growing number of nonprofit
National chains are making it easy for pet families to connect
with them as a result of consistent branding and locations in
retail settings. Nonprofit clinics and pop-ups offer a widening
range of services at prices that conventional clinics cannot
come close to.
For small animal clinics to survive and thrive, they must
embrace becoming a CLIENT-CENTERED or CLIENT-CENTRIC practice.
This type of practice puts clients front and center of all they
“For years, AAHA has focused on the importance of moving
from a veterinarian-centered practice to a client-centered
practice. This data shows that a client-centric approach
to veterinary medicine is key to success.”
( AAHA says veterinary hospitals can grow revenue despite
economy, DVM 360 magazine, March 30, 2013.)
Listening to pet owners is the first step to becoming client-centered.
Our work with small animal practices includes helping them understand
pet owner needs and concerns along with developing FOCUSED CLIENT
OUTREACH that recognizes the differences among pet owner segments
Specialty / ER
Specialty and emergency practices rely on referrals from
general practices. Many times, practices are unaware of where
referring practices are sending pet owners for different types
of pet health issues.
We work with specialty and emergency practices to help determine
the DYNAMICS of local referrals and HOW THEIR PRACTICE IS PERCEIVED
BY REFERRING HOSPITALS AS COMPARED TO THE COMPETITION. This
helps hospitals better target their marketing and sales efforts.
We also work with hospitals to develop MEANINGFUL OUTREACH
to help them stay top of mind among veterianrians and changing
Hospice / end of life & home care
An increasing number of veterinary practices are adding “hospice”
to their list of services. However, it’s important that true
hospice and palliative care services are being provided. Practices
that embrace hospice and end-of-life care follow strict protocols
and assign qualified staff to care for geriatric and terminally-ill
If you are planning hospice services for your practice, it's
important that they are based in practices and procedures that exemplify
true hospice and comfort care.
We helped develop the first veterinary hospice in Michigan
and assisted in clarifying staff roles and internal procedures.
We also advised on hospice services pricing and developed client
informational pieces and website content, along with officially
launching the hospice through a series of seminars that gained
extensive media coverage.
Pet retail & expos
Pet retailers are looking for meaningful ways to connect
with pet owners beyond simply being a source of pet food and
Our work with Pet Supplies Plus stores focuses on delivering
added value to pet owners in the form of in-store workshops,
an informational “how to shop for your pet” blog, in store holiday
promotions, large-scale adoption events and more. We also advised
on the creation of the “Kitty City” open-air adoption centers
that significantly boosted the number of cats being adopted.
Events like pet expos rely on saturating the local marketplace
with event specifics to appeal to different pet owner segments.
We have successfully publicized large regional pet expos gaining
significant media coverage throughout the area.