Get free marketing advice for your hospital or clinic! Our Veterinary Marketing Tips newsletter is filled with easy to implement ideas and suggestions for attractive and retaining clients. http://www.lwmarketworks.com/join.htm While you may be planning a special evening for your special someone this Valentine’s Day, make it a time that you also stop and think about how your clients feel about your practice. In other words, how much do they LOVE you? The truth is, if they are not feeling the love, it’s going to be easy for them to find someone to replace you! http://www.lwmarketworks.com/NewsletterFebruary2012.htm The start of the new year is a perfect time to identify opportunities for strengthening your practice’s marketing efforts. Look for ways to be even more focused and on target as a way of extending marketing dollars and boosting impact. http://www.lwmarketworks.com/NewsletterDecember2011.htm Look for ways to add content that offers multiple benefits to pet owners. Take into account the various pet owners SEGMENTS that you are servicing. Make information relevant and meaningful to these segments. http://www.lwmarketworks.com/NewsletterNovember2011.htm Consider using client handouts to explain lab tests, procedures, follow up and other aspects of pet care. This is a great way to “make it real” for clients and to avoid potential mixed messages! http://www.lwmarketworks.com/NewsletterOctober2011.htm Develop service packages and programs that reach out to different kinds of pet owners. What can your practice offer to each? Tailoring services to these different groups helps educate owners about the special needs of their pets and makes it easier for them to partner with you in their care. http://www.lwmarketworks.com/NewsletterSeptember2011.htm A number of practices measure client satisfaction with surveys and other tools. Most are satisfied themselves when a client gives the practice an “excellent” or “good” rating. But in today’s more competitive marketplace, this just might not be good enough. Why? http://www.lwmarketworks.com/NewsletterAugust2011.htm As the holidays approach, make sure that your practice is thinking about marketing plans for the coming year. Having a proactive game plan in place is essential to focused and targeted marketing efforts. http://www.lwmarketworks.com/NewsletterNovDec2010.htm The more targeted your practice’s marketing is, the greater the chances it will generate results. This requires defining the various SEGMENTS that make up your client base and developing marketing programs that will appeal to each. http://www.lwmarketworks.com/NewsletterOctober2010.htm Veterinary practices must be prepared to address clients’ growing information needs and the way in which the practice interacts with the pet's family. What has changed? Many families are approaching care for their pet in the same way that they approach caring for a family member. http://www.lwmarketworks.com/NewsletterAugust2010.htm Avoid assuming that a single message will reach its target, let alone make an impression. Whether you are reaching out to clients, prospective clients or referring DVMs, use repetition over time to build understanding and get your point across. http://www.lwmarketworks.com/NewsletterJuly2010.htm Marketing that delivers meaning to clients is more likely to hit the mark than efforts that focus on what is meaningful to the practice. It is common to see practices that spend a lot of time talking about themselves to clients. “Here is our list of services, take an online tour of our facility, read about our staff.” While sharing such information to build basic credibility and interest should be part of the message, it should not be the only part. http://www.lwmarketworks.com/NewsletterJune2010.htm It is more effective to DEMONSTRATE than to TELL. This is true for a lot of things. You’ve heard the idiom, “Actions speak louder than words.” The same thing is true in marketing. http://www.lwmarketworks.com/NewsletterMay2010.htm Many practices view marketing as something that takes place OUTSIDE the practice in an effort to attract more clients. While some marketing efforts should focus on spreading information to prospects unfamiliar with the practice, the MOST VALUABLE marketing efforts take place INSIDE the clinic to develop a level of service delivery that will attract new clients without even asking. http://www.lwmarketworks.com/NewsletterApr2010.htm Determining how happy your clients are with your practice can be done fairly easily. The trickiest part is developing a set of questions that will give you a good “pulse” on whether or not your client relationship is still alive! http://www.lwmarketworks.com/NewsletterMar2010.htm There are numerous ways to add VALUE to marketing efforts. For example, help clients: * More quickly spot illness or injury in their pets. * Save money in the long run on veterinary services. * Avoid common pet emergencies. * Make good dietary choices to promote long-term pet health. http://www.lwmarketworks.com/NewsletterFeb2010.htm