|
---------------
Proud
member:
Partnered with:
Connect with us on
|
To get the most from your marketing,
we recommend establishing a marketing budget based on DEFINED
OUTCOMES and the PROCESS required to complete them. Any
firm that has gone through the process before can provide a pretty
accurate estimate of the amount of time and effort and money
required. Avoid monthly retainers and set fees that do not take into
account the steps in this process and related fluctuations in work
level.
We also recommend that you:
- Designate a POINT PERSON who can
act as the liaison between our firm
and yours to streamline
information gathering and decision making. This will save
you time and money.
- Identify a talented staff member
who can be trained to perform ROUTINE MARKETING TASKS and
therefore reduce outside expenditures. (This also adds to job
enrichment for the staff member and gains internal buy-in.)
- FOCUS your marketing efforts on
defined goals and objectives. Remember – marketing is a PROCESS
– and you cannot achieve everything at once!
- TEST new messages, concepts and
programs BEFORE you implement. This can save money on
unnecessary changes and misdirected efforts.
How we charge for our services:
- Professional fees
Recommended: Project budget. Amount of fees is based on agreed
upon counsel and services to be provided as part of a process
over an established time frame.
Optional: Hourly rate or agreed upon monthly fee.
Billing: Typically monthly following completion of work. Advance
partial payment may be required for some projects.
- Outside Expenses:
Includes: Use of outside resources for graphic design and
production, delivery charges, advertising specialty items,
printing, photography, meeting expenses, travel and
accommodations and other such items.
Handling fees: Outside expenses are billed at cost plus a
standard handling fee of 17.65 percent.
Billing: Estimated in advance for client approval and billed in
addition to professional fees.
- Miscellaneous Expenses:
Includes: Routine expenses such as mileage and parking,
photocopying, faxes, standard office supplies and telephone.
Amount: 10 percent of professional fees.
Billing: Billed along with professional fees.
|
