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If
employees don't know the company's vision and feel good about
themselves, their company and the product or service they sell,
then neither will the customer. Many
factors influence how customers and clients rate your company
against the competition. Successfully attracting and retaining
customers requires aligning the entire organization with customer's
definition of value.
Making
an impression on customers requires much more than producing
a bigger brochure or new ad campaign. Our strategies and programs
analyze how clients and customers make decisions about the services
that your company provides. This includes the way customers
form perceptions and evaluate services.
Our
marketing and communication strategies emphasize maximizing
every point of contact with customers, clients and prospects.
This includes analyzing:
- Market
outlook and demand
- Employee
attitudes and behaviors
- Customer/client
perceptions
- Custom
communication
- Competitive
environment
- Business
development processes
- Market
outlook
Once
we have identified the main value factors for buyers
of your services, we develop a strategy and action plan. LW
Marketworks then works with you to implement this plan,
which includes pre-determined measurements to gauge the impact
of marketing efforts.
Why
is Customer Retention Important?
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Service companies
depend on existing customers for 85-95% of their business.
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The cost of
getting a new customer is 5 times as much as keeping one.
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A satisfied
customer will bring in 5 new ones; an unhappy one will badmouth
you to 20 prospects.
-
It's easier
to get customers to buy 10% more than to increase the number
of customers by 10%.
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Only 4% of unhappy
customers complain; the rest go elsewhere.
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