Why Traditional Marketing Doesn't Deliver

One of the great errors of old-fashioned marketing is its over-reliance on mass messages. Simple awareness building and "getting your name out there" do not cut it in today's highly competitive, relationship-driven environment. What is needed are marketing strategies to create a meaningful difference among clients and customers whose loyalties are becoming increasingly harder to win. At the same time, this means focusing not only on attracting business, but on keeping and growing existing clients or customers.

Whether you service other businesses or consumers, how you make an impact has never been more important or more difficult due to:

•      Increasing competition

•      Message "clutter"

•      Declining customer loyalty

•      More demanding customers

The firms and companies we service are proactively meeting new challenges and managing change in their industries. In some cases, we are creating market presence for the first time. In others, we are strengthening or redefining a firm's or company's market posture to create new competitive advantages. Our clients are primarily established firms and companies that are:

•      Losing competitive ground or facing new competition

•      Repositioning due to changes in customer preferences and demand

•      Reposturing due to merger, acquisition or ownership changes

•      Entering new markets or launching new services

•      Restructuring or emerging from financial turnaround