Building Meaningful Marketplace Presence

LW Marketworks specializes in developing competitive advantages for service companies. Our goal is to create a distinguishing advantage for your company or firm. We want to help you build and maintain an organization that attracts business while providing meaningful experiences that bring customers back.

Distinguishing a company or firm in the marketplace must go beyond:

• Market awareness

• Gimmicks

• "Good" service

MEANINGFUL CUSTOMER VALUE must be created by:

• Listening to, understanding and responding to customer expectations and how the define value.

• Creating and communicating a well-defined, customer-inspired strategy.

• Developing and maintaining customer-focused delivery systems.

• Hiring, inspiring and developing customer-focused people.

Principles of developing meaningful customer value:

• Build a healthy organization. Your staff is the translation between your organization and your customer.

• Identify customer value. From your customer's perspective, not yours!

• Understand the environment. Know the marketplace and your competition.

A process for building meaningful marketplace presence: