| LW
Marketworks works with service companies and firms to build
competitive advantage in today's highly competitive marketplace.
Beyond what is traditionally considered "marketing"
an organization must be committed to and prepared to compete.
This requires bringing together a number of factors and disciplines
culture, staff development, marketing and others to provide
strategic focus, substance and performance that will attract,
retain and grow a customer base. By
combining these areas, LW Marketworks adopts a comprehensive,
"holistic" approach to marketing. This involves a
number of tools and tactics as described below.
Customer
Focused Culture
For
service organizations, every point of contact is a factor in
a customer's or client's buying decision. Creating a customer-driven
organization is essential to provide an experience that will
attract and retain customers and clients.
Given
this, our process often begins by focusing within an organization
to develop and maintain a customer-focused culture. This includes
internal diagnostics to identify strengths and weaknesses followed
by a strategy for bringing about the necessary organizational
change.
Market
Outlook
Even
healthy companies can experience a downturn due to surprises
in the external environment. These factors include competitor
actions, legal or regulatory changes and shifts in market demand.
Our
intelligence gathering focuses on identifying market threats
and opportunities that will impact business growth and future
success. We conduct a variety of studies and analyses to aid
decision making when it comes to market positioning, market
definition, niche development and growth plans.
Market
Positioning/Repositioning
In
a competitive marketplace, developing a strong and meaningful
market identity is essential. Oftentimes, companies are forced
to reexamine their current posture given marketplace changes
and new competitive threats.
LW
Marketworks helps service companies and firms define or redefine
market position to achieve competitive edge. Information gathered
in internal and external assessments is used to define how the
organization "looks and talks" in the marketplace. This
strategy serves to drive all marketing and customer attraction/retention
initiatives.
Customer
Attraction & Retention
At
no time have customer demands been greater or loyalties weaker.
Given an increasing number of choices, customers and clients
often have little reason to commit themselves to one service
provider. As a result, service companies must work harder to
stand out in the selection process.
We
help service providers identify client and customer "hot
buttons" and key satisfaction factors. This information
is used to develop strategies for enhancing service delivery
and adding value to customer relationships.
Marketing
Communications
To
build business and get attention, today's marketing communications
must go far beyond traditional messages. Whether electronic,
printed or verbal messages, they must reach out to prospects
by providing meaning and value.
LW
Marketworks develops and executes a full range of marketing
communications elements:
- Marketing
materials
- Internet
strategies
- Business
development strategies
- Referral
source communications
- Graphic
identity
- Workshops
and events
- Targeted
publicity
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