Veterinary medicine*

• General veterinary practice - Practice repositioning and transition into new center.

• Veterinary neurology specialty center - Marketing to referring DVMs; practice identity as a regional center.

• Veterinary emergency center - Marketing to increase usage and build referral base.

• Multi-area specialty center and ER - Market analysis to determine perceptions among referring DVMs.

• Family vet practice - Marketing plan development to aid local market growth.

• Cat-specific veterinary practice - Revitalize branding for 30 year-old-practice; create new relevancy through client outreach and local market visibility.

• Animal rehabilitation center - Guidance in branding development for new facility; local publicity to build awareness.

• County-run animal shelter and pet adoption center - Development of veterinary satellite program and retail collaboration.

Pet-related services

• Regional pet expos - Regional publicity for pet expos in Michigan and Illinois.

• Veterinary emergency call center - Branding and valued-added marketing assistance program directed to veterinary practices.

• Midwest-based pet supplies retailer - In-store promotions and events.

Cause marketing

• Novelty pet lover apparel and gifts - Developed and market series of brands promoting pet spay and neuter and responsible pet guardianship.

• Statewide spay and neuter advocacy group - Launch of statewide spay/neuter hotline and website.

* For specific case examples, contact .