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In some cases, LW Marketworks works
with veterinary practices and pet-related services to create market
presence for the first time. In others, we are strengthening or
redefining market position to create new competitive advantages. Our
clients are primarily established practices and businesses that are:
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Losing competitive ground or facing new competition
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Repositioning due to changes in client/customer demand
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Reposturing due to merger, acquisition or ownership changes
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Entering new markets or launching new services
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Redefining their practices or services to build new competitive
edge
Many factors influence how your
practice or service is viewed in relation to the competition’s.
Successfully attracting and retaining clients requires aligning
your efforts with their definition of value.
LW Marketworks
helps veterinary practices and pet-related services define or
redefine their services to achieve competitive edge. Information
gathered in internal and external assessments is used to define
how the practice or service “looks and talks” in the
marketplace.
Our marketing strategies and
action plans include:
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Practice or service positioning / repositioning
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Optimizing service delivery (at every point of contact)
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Market
segmentation
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Referral source
cultivation /
communication
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Client
attraction / retention
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Client
communication
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Market awareness and credibility
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Niche
marketing
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