In some cases, LW Marketworks works with veterinary practices and pet-related services to create market presence for the first time.  In others, we are strengthening or redefining market position to create new competitive advantages. Our clients are primarily established practices and businesses that are:

• Losing competitive ground or facing new competition

• Repositioning due to changes in client/customer demand

• Reposturing due to merger, acquisition or ownership changes

• Entering new markets or launching new services

• Redefining their practices or services to build new competitive edge

Many factors influence how your practice or service is viewed in relation to the competition’s. Successfully attracting and retaining clients requires aligning your efforts with their definition of value.

LW Marketworks helps veterinary practices and pet-related services define or redefine their services to achieve competitive edge. Information gathered in internal and external assessments is used to define how the practice or service “looks and talks” in the marketplace.

Our marketing strategies and action plans include:

• Practice or service positioning / repositioning

• Optimizing service delivery (at every point of contact)

• Market segmentation

• Referral source cultivation / communication

• Client attraction / retention

• Client communication

• Market awareness and credibility

• Niche marketing