Avoid barking up
the wrong tree

Get a leg up on
the competition

Mark your
territory

Get them eating
out of your hand

Mark your territory








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There are various marketing tools that we use to help you “mark your territory.” In all cases, choice of marketing tools and content should be driven by a marketing strategy and plan. (See Get a leg up on the competition.)

We rely on a variety of marketing and communication tactics that go far beyond traditional marketing messages. Today, building awareness and making an impression require more than producing a bigger brochure or a new ad campaign. Whether electronic, printed or verbal messages, effective marketing reaches out to prospects and clients in a way that is meaningful and relevant.

LW Marketworks develops and executes a full range of marketing and communication tactics based on your marketing goals. These include:

  • Market analysis

  • Competitor analysis

  • Client focus groups and surveys

  • Mystery shops

  • Printed marketing and communication materials

  • Optimization of current client communication

  • Electronic marketing and communication materials

  • Website content

  • Niche market programs

  • Graphic identity

  • Workshops and events

  • Trade shows and conferences

  • Targeted publicity (media relations)

  • Staff communication / motivation

  • Staff training / coaching

  • Visual reminders and displays

  • Issues management / crisis communications

 LW Marketworks also has extensive experience in these areas:
 •  Associations/organizations •  Business and professional services •  Financial services hospitality
 •  Human healthcare Information technology •  Manufacturing real estate •  Retail

Copyright © 2010 LW Marketworks, Inc. • Sylvan Lake, MI • Phone: 248-253-0300 • email: