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There are various marketing tools that
we use to help you mark your territory. In all cases, choice
of marketing tools and content should be driven by a marketing
strategy and plan. (See
Get a leg up on the competition.)
We rely on a variety of marketing and
communication tactics
that go far beyond traditional marketing messages. Today, building
awareness and making an impression require more than producing a bigger
brochure or a new ad campaign. Whether electronic, printed or
verbal messages, effective marketing reaches out to
prospects and clients in a way that is meaningful and relevant.
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LW Marketworks develops and executes a full range of
marketing and communication tactics based on your marketing goals.
These include:
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Market analysis
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Competitor analysis
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Client focus groups and surveys
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Mystery shops
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Printed marketing and communication
materials
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Optimization of current client
communication
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Electronic marketing and
communication materials
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Website content
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Niche market programs
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Graphic identity
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Workshops and events
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Trade shows and conferences
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Targeted publicity (media relations)
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Staff communication
/ motivation
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Staff training /
coaching
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Visual reminders and displays
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Issues management / crisis
communications
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