There are various marketing tools that we use to help you “mark your territory.” In all cases, choice of marketing tools and content should be driven by a marketing strategy and plan. (See Get a leg up on the competition.)

We rely on a variety of marketing and communication tactics that go far beyond traditional marketing messages. Today, building awareness and making an impression require more than producing a bigger brochure or a new ad campaign. Whether electronic, printed or verbal messages, effective marketing reaches out to prospects and clients in a way that is meaningful and relevant.

LW Marketworks develops and executes a full range of marketing and communication tactics based on your marketing goals. These include:

• Market analysis

• Competitor analysis

• Client focus groups and surveys

• Mystery shops

• Printed marketing and communication materials

• Optimization of current client communication

• Electronic marketing and communication materials

• Website content

• Niche market programs

• Graphic identity

• Workshops and events

• Trade shows and conferences

• Targeted publicity (media relations)

• Staff communication / motivation

• Staff training / coaching

• Visual reminders and displays

• Issues management / crisis communications