As a result, today's practices face a number of marketing issues that can make or break a veterinary practice. Where should practices be focusing their efforts?
Major veterinary marketing issues include:
- Market SEGMENTATION -- trying to reach everyone means you will end up missing everyone. SEGMENT your audience for greater MEANING and RELEVANCE.
- SERVICE development -- What you offer should be IN ALIGNMENT with the health concerns and issues pets are facing today -- instead of simply a list that means nothing to pet owners.
- LISTENING to clients -- what you learn can have a great deal of influence on how you structure and provide services.
- Client ENGAGEMENT-- don't just tell pet owners -- make them part of the conversation!
- Patient-CENTERED care -- as human care adopts a patient -centered model, pet owners will expect the same type of care from their veterinarians.
- STRATEGIC vs. tactical -- to be effective, marketing efforts must start with clear goals and objectives followed by a measureable strategy. Otherwise, you are just "throwing darts."
Contact Linda Wasche of LW Marketworks to speak on these topics and more at your veterinary practice or conference. Email us at . See list of recent speaker topics below.
- Grow your practice by delivering meaningful value to pet owners
- Achieving a client-focused culture
- Developing client-focused services
- Delivering client-focused communication
- Building a client-focused Internet presence
- My cats are my kids: New marketing rules when Fluffy and Fido are family
- Stop talking about yourself and clients will start listening!
- They said what? Preventing and managing negative online reviews
- Cheapest and most powerful marketing tool: cultivating referrals
- Getting into clients’ heads & hearts: Adopting client-focused attraction & retention strategies
- Little steps: big marketing decisions
- Marketing to win clients' hearts
- Avoiding the 10 biggest marketing money pits
- Boosting emergency/specialty hospital referrals
- Turning your pharmacy into a value-added client service
- Engaging pet owners by adopting a market-driven mission
- Getting into clients’ heads & hearts: Adopting client-focused attraction & retention strategies
- Marketing strategies for a new era of veterinary medicine
- Developing a client-focused marketing strategy and plan
- Turning your pharmacy into a client value-added service
- Demonstrate instead of tell to strengthen market perceptions, American Veterinary Medical Association, conference, St. Louis, 2011.
- Listen before you market: understand clients’ needs and hot buttons
- Old marketing fundamentals still apply in the Twitter and Tweet world
- Adding value: how to make your practice valuable to clients
- Cultivating your niche: segment your clients for better target marketing