Makeup of existing clients, main revenue sources, client retention rates, client origins, client development and growth.
Current client outreach, point of service communication, follow-up communication, information resources, valuable communication.
Referral stimulation Social media to stimulate client information sharing, clients as influencers, client events and programs, viral content.
Client segmentation and niche development
Target market identification, market segment outreach and communication, targeted services development, targeted marketing plans, market niche identification.
Satisfaction measurement and tracking, client perceptions, opportunities for service enhancement, client feedback gathering and monitoring, how clients define value, why lost clients leave.
On-line reviews Review responses and management, negative review prevention.