Social media content
Reaching out to pet owner segments and niches, creating valuable social media content, boosting client ENGAGEMENT, increasing the likelihood of shared information, as clients as expert information sources.
Boosting client website visits, creating value on the website, becoming a relied upon resource, segmenting your audience on the website, becoming a community resource.
Client education / information
Increasing pet owner compliance, client partnerships, clients as educators to other pet owners, information / education tools and tactics.
Staff participation, getting staff on board, marketing as everyone’s job, breaking down internal barriers.
Value added information
Using information to add value to the client experience, creating useful and valuable information resources (website, online, video, etc.), optimizing various communication channels, using existing client documents as learning tools.