Publicity / media relations
Media relations “infrastructure,” targeted media databases, professional media communication tools, newsworthy angles, timing publicity efforts, creating expert sources, feature story development / placement, TV interviews, spokesperson training.
Event targeting, event theme and purpose, event goals / connecting events with practice goals, results measurement, venue selection, event promotion, collaborative events.
New client attraction
Pet owner targeting, local market opportunities, collaborative marketing, new client adoption process, stimulating new client trials, connecting with local pet owners, converting new client trials into regulars, pursuing “vetless” pet owners.
Identifying local (and national) causes, connecting local marketing efforts with meaningful causes, becoming a local market champion, integrating value marketing into practice services.
Collaborative marketing strategies, partner identification, program development and measurement.