Marketing Tips

Veterinary marketing is a PROCESS that requires careful planning and strategic development. Marketing TACTICS without a strategy is like throwing a bunch of misguided darts. Instead, marketing efforts should be based on careful analysis of market TRENDS and OPPORTUNITIES. Read the following sections to avoid some common marketing mistakes.

Client satisfaction

Dissatisfied clients

Events and promotions

Marketing goals and objectives

Measuring results

 

Publicity

Referral source cultivation

Websites

Dissatisfied clients

Unhappy clients can not only take heir pets elsewhere, they can easily share all the details of their experience with potentially thousands of others. Online reviews -- and increased visibility of state government complaint websites -- make it easy for pet owners to voice their concerns.

What is the best way to prevent negative online reviews? MAKE IT EASY FOR CLIENTS TO SHARE THEIR OPINIONS WITH YOU!  Inviting and encouraging client feedback not only helps prevent pet owners from sharing their grievances elsewhere, it also gives your practice free input to aid your continuous improvement efforts.  Read more about preventing negative reviews.