Measuring marketing results
It's difficult to measure the impact of marketing efforts if you don’t have specific marketing goals. See Marketing goals and objectives.
If your only goal is to attract more clients, how will you know who are the best targets and which pet owners re most likely to be attracted to your practice? Your marketing goal should NOT be to attract ANY pet owner, but rather those that have the greatest need and likelihood of using your services. See Opportunities for Practice Growth.
If, on the other hand, your practice wants to attract more small dogs (since this is a growing sector),it’s now much easier to track whether or not your practice has seen an increase in the number of small dogs. Of course, your practice would want to first determine what it could be doing differently to provide services that will be perceived as valuable by owners of small dogs. Read more about measuring marketing results.