Veterinary marketing is a PROCESS that requires careful planning and strategic development. Marketing TACTICS without a strategy is like throwing a bunch of misguided darts. Instead, marketing efforts should be based on careful analysis of market TRENDS and OPPORTUNITIES. Read the following sections to avoid some common marketing mistakes.
Make sure your practice’s marketing efforts are base d on solid goals and objectives. Otherwise, you will simply be "hit or miss." Marketing goals are the end result you are seeking. (Example: We want to boost the number of big dogs coming to our practice.) Marketing objectives spell out how you will achieve your goals.
It’s difficult to come up with marketing goals if you don’t have an understanding of where opportunities for growth are. Start by identifying OPPORTUNITIES in your local marketplace. Look for unmet needs or underserviced target markets. See Opportunities for Practice Growth.