Veterinary marketing is a PROCESS that requires careful planning and strategic development. Marketing TACTICS without a strategy is like throwing a bunch of misguided darts. Instead, marketing efforts should be based on careful analysis of market TRENDS and OPPORTUNITIES. Read the following sections to avoid some common marketing mistakes.
Websites that only talk about how great a practice is give pet owners NO REASON TO COME BACK. Those that offer VALUABLE information on preventive care, early warning signs, pets at risk, what to look for, nutrition, exercise, etc., become a RESOURCE to pet owners.
ENGAGING clients with useful information aids compliance as you are MAKING THEM A PARTNER in their pet's care. This is MUCH MORE effective than simply TELLING them to come in for an annual wellness exam.
Your website is also a great place to "house" important information -- including info sheets, instructional videos, pet stories, helpful tips and more -- that can be used to generate web traffic off of your social media outreach as well as through local publicity efforts.
Read more here about making your website worth visiting!
Working with one practice, we created a special trademarked ME-TOW Tube® online channel. In it, we housed a series of instructional videos featuring ring everything from how to administer meds to choosing the best toys.