Marketing Tips

Veterinary marketing is a PROCESS that requires careful planning and strategic development. Marketing TACTICS without a strategy is like throwing a bunch of misguided darts. Instead, marketing efforts should be based on careful analysis of market TRENDS and OPPORTUNITIES. Read the following sections to avoid some common marketing mistakes.

Client satisfaction

Dissatisfied clients

Events and promotions

Marketing goals and objectives

Measuring results

 

Publicity

Referral source cultivation

Websites

Veterinary client satisfaction

Practices ask about "quick fixes" for boosting client satisfaction. There are none. Every point of contact impacts how clients view your practice. Start by analyzing practice strengths and weaknesses when it comes to service delivery. You can do this with mystery shops and also by asking clients – past and present – about their experience. See Understand pet owners.

Keep in mind that a satisfied client is NEVER enough! Clients that are only "satisfied" -- and not enthralled by your practice are an easy lure for the practice down the street. Read more about how to boost client satisfaction.